Table of Contents
What are the persona ego and the shadow?
We have an ego/persona, a shadow, and a self, according to Eastern and Western psychology. Ego is your identity, whereas persona is the mask you put on to survive and thrive—your social personality—and this is the simplest way to understand them. The aspect of yourself that you conceal helps you fit in and gain acceptance. Everybody has a shadow self. It typically consists of the aspects of ourselves that we find unacceptable. Many interpret this to mean things like our melancholy, rage, sloth, and cruelty. However, you might also view things like your own sense of independence, power, and emotional sensitivity as impolite and unacceptable.Examine each quality you listed as being positive and state how it differs from it. Visualize in your mind a person who exemplifies these negative traits. This is essentially your shadow.Sexual and survival instincts make up the shadow, a Jungian archetype. The repressed thoughts, flaws, desires, instincts, and shortcomings that make up the shadow are a part of the unconscious mind. Our attempts to conform to cultural expectations and norms result in the shadow.The shadow is not the ego. It’s a part of your identity. Therefore, when the shadow begins to emerge, it won’t be happy if your sense of self depends on not looking under the carpet.The persona is positioned between our ego and society in Carl Jung’s model of the human psyche. The persona is the social mask we put on, and the ego is our center of consciousness, which is in charge of maintaining our sense of identity throughout our lives. According to Jung, the persona is a complicated system of relations between the individual consciousness and society, appropriately enough a kind of mask, designed on the one hand to make a strong impression upon others and, on the other hand, to conceal the true nature of the individual.A typical user persona might include a name, occupation details, demographics, a personal narrative, pain points, and challenges. With these components included, the user persona is more likely to accurately represent a real human being.Personas are fictional characters that you develop based on your research to represent the various user types that may use your service, product, website, or brand in a similar manner. Designers can better understand users’ needs, experiences, behaviors, and goals by creating user personas.In order to represent the user as a real person, personas have a human face, a name, and biographical data. The title and picture of an archetype depict the fundamental behaviors of the users.
What are the three different types of personas?
Statistical, Lightweight, and Qualitative Persona Types. Personas can be developed through user interviews and segmentation based on various demographic and psychographic data to enhance your product’s marketing.What makes up an average user persona? An average user persona might include a name, occupation details, demographics, a personal narrative, pain points, and challenges. With these components included, the user persona is more likely to accurately represent a real human being.Target audiences that are categorized more by behaviors than by demographic characteristics are referred to as behavioral personas. In this context, a persona represents a group of customers rather than a single entity with comparable thought and behavior patterns in relation to a particular service.
What is a good illustration of persona and shadow?
Persona and shadow have a mutually reinforcing relationship. A person who always appears happy but has experienced trauma, for instance, might suddenly feel extremely depressed or break down in tears without warning. The shadow, in accordance with Jung, is located at the boundary between our conscious and unconscious psyche. It is the part of the self that is gloomy, unlived, and suppressed. Repressed memories, primitive, unfavorable, or socially despised human emotions and impulses are all present.According to Swiss psychologist Carl Jung, a person’s personality is made up of two parts: the Persona (literally, the Mask, which refers to our conscious personality and determines how we interact with the outside world) and the Shadow, who is the exact opposite of our conscious personality.Carl Jung, a psychologist, introduced the shadow to the West first. He defined it as the hidden and rejected aspects of our personalities that the ego cannot see, hear, or accept. It is any part of us that is hidden from the awareness of our consciousness.One aspect of our unconscious, or the instinctive aspect of our psyche that we attempt to repress, is what he called the shadow self. It stands for the polar opposite of the public persona we like to present to the world.
What twelve personality types did Jung identify?
The use of twelve archetypes in branding has been suggested: Sage, Innocent, Explorer, Ruler, Creator, Caregiver, Magician, Hero, Outlaw, Lover, Jester, and Regular Person. The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage are the twelve brand archetypes.The Innocent, the Orphan, the Wanderer, the Warrior, the Altruist, and the Magician are six heroic archetypes that Pearson defines clearly. He then demonstrates how we can use these potent guides to find our own hidden talents, tackle challenging situations, and transform our lives with a wealth of inner strength.
Which four main archetypes did Jung identify?
The four main components of the collective unconscious identified by Jung as The Persona, The Shadow, The Anima/Animus, and The Self are viewed as including Jungian character archetypes. Principled, idealistic, objective, and rational are four of the eight main personality types identified by Jung.Carl Jung created psychological and philosophical ideas that are utilized in shadow work. The idea behind it is to incorporate the aspects of oneself that the person finds undesirable into the rest of their personality. It has also incorporated into some spiritual traditions in more recent years.The Shadow This archetype embodies everything that is wrong with society as well as with one’s own morals and values. It may contain elements like enmity, greed, prejudice, hate, and aggression.Metaphysical essentialism has been charged against Jung by critics. His psychology, and especially his views on spirit, lacked the necessary scientific underpinnings, rendering them mystical and grounded in fundamental truth. They also claim that his ideas about archetypes are too nebulous to be studied systemically.