What is behavioral research in marketing?

What is behavioral research in marketing? Behavior Research in Marketing — This Doctoral-level course covers current research in Marketing that draws on fundamental research from social and cognitive psychology or other relevant source disciplines. An important example of behavioral segmentation is customer loyalty. As a brand, you shouldn’t overlook the customers who exhibit loyal behavior […]

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Some famous examples of case studies are John Martin Marlow’s case study on Phineas Gage (the man who had a railway spike through his head) and Sigmund Freud’s case studies, Little Hans and The Rat Man. Case studies are widely used in psychology to provide insight into unusual conditions. What is an example of a

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