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What is persona in Jung’s theory?
persona, in psychology, the personality that an individual projects to others, as differentiated from the authentic self. The term, coined by Swiss psychiatrist Carl Jung, is derived from the Latin persona, referring to the masks worn by Etruscan mimes. Jung’s psychological types might better be referred to as “persona” types for each presents a certain “face” to the world. They are ego orientations that manifest as personas—the way people are perceived by others. Someone with a disposition toward extraverted feeling, for example, will have a very sociable persona. The Four Carl Jung Archetypes. Carl Jung identified four main archetypes—the persona, the shadow, the anima or animus and the self. These are a result of collective, shared ancestral memories that may persist in art, literature and religion but aren’t obvious to the eye. The Self is the totality of the individual psyche, including the conscious self or ego, the personal unconscious, part of which is the shadow, and the collective unconscious. Personae are aspects of the ego. Personas and archetypes are functionally the same. They represent the same data and insights about our users’ behaviors, attitudes, goals, and pain points. The difference between them is that personas have a human face, with a name and biographical information, whereas archetypes take the form of an abstraction.
What did Jung call the persona?
In Carl Jung’s model of the psyche, the persona lies between our ego and society. The ego refers to our centre of consciousness which is responsible for our continuing sense of identity throughout our life and the persona is the social mask that we put on. For this guide, we’re going to keep it classic and stick to psychologist Carl Jung’s system, aka #Jungian style. Jung decreed that there are 12 character archetypes – and we’ll explain them all below. It can be your occupation, the religious group you are born in, your political views, sexual orientation, to name a few. Some examples of persona, or the roles you play, can be teacher, lawyer, doctor, policeman, mother, father, husband, wife etc. The persona can often be crucial to your positive development. A user persona is a semi-fictional character based on your current (or ideal) customer. Personas can be created by talking to users and segmenting by various demographic and psychographic data to improve your product marketing. The primary difference between person and personality is that persona refers to a character considered by a performance artist or a writer and personality refers to the psychological characteristics of an individual. Persona can be used in daily usage. It is a character or a social role played by actors.
What is the concept of persona?
A persona is the image or personality that a person presents in public or in a specific setting—as opposed to their true self. The word is especially used in the phrase public persona, referring to the personality that a person presents in public and that they are known for by most people. What is an example of a user persona? An example of an average user persona can consist of a name, occupation information, demographics, a personal story, pain points, and challenges. With these elements involved, the user persona is more likely to demonstrate a real human being accurate. the particular type of character that a person seems to have and that is often different from their real or private character: He had a shy, retiring side to his personality that was completely at odds with his public persona. 3 Persona Types: Lightweight, Qualitative, and Statistical.
What does persona mean in psychology?
persona, in psychology, the personality that an individual projects to others, as differentiated from the authentic self. The term, coined by Swiss psychiatrist Carl Jung, is derived from the Latin persona, referring to the masks worn by Etruscan mimes. The word personality comes from the Latin word persona. In the ancient world, a persona was a mask worn by an actor. While we tend to think of a mask as being worn to conceal one’s identity, the theatrical mask was originally used to either represent or project a specific personality trait of a character (Figure). Personas are fictional characters, which you create based upon your research to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas will help you understand your users’ needs, experiences, behaviors and goals. Behavioural personas primarily describe target audiences that are grouped by behaviours rather than demographic traits. In this context, a persona represents a group of consumers rather than a single entity with similar ways of thinking and behavior in relation to a specific service. Personas are vital to the success of a product because they drive design decisions by taking common user needs and bringing them to the forefront of planning before design has actually started. Personas provide the team with a shared understanding of users in terms of goals and capabilities. The difference between archetypes and personas is how the information is presented. Personas have a human face, with a name and biographical information to show the user as a real person. Archetypes have a title and image illustrating the users’ core behaviors to consider.
What kind of person is the persona?
A persona is the image or personality that a person presents in public or in a specific setting—as opposed to their true self. The word is especially used in the phrase public persona, referring to the personality that a person presents in public and that they are known for by most people. Personas are (ideally) based on user research, but are sometimes also created based on assumptions and past data. Personas uncover the needs, goals, and behavioural patterns of your ideal customers and translate them onto paper so that you can better market to them based on their needs and motivations. The major differences between this and personas are: Identity is based on first-party data (what the donor tells you). Personas are based on second- or third-party data. Because of this, identity is more certain. There are three main components to consider when defining community personas: characteristics, influencers, and workflows. By defining these three components for your persona types you can better understand who your members are, what motivates them, and how you can best help them use the community in a successful way. In several places, Persona designates gender for archetypes as Male or Female and allows users to specify whether or not a character’s sex is Male, Female, or Other. Everyone possesses a Persona, but only those who have summoned it before and know of its existence may call it out by will by concentrating one’s mind.